Our enterprise
Société Laurentide, masters in paints since 1950!
A 100% Quebec manufacturing company
Société Laurentide manages more than 200 employees in four manufacturing plants located in Shawinigan and Victoriaville, Quebec, and in Richibucto, New Brunswick. Its head office has been in Shawinigan since its creation in 1950.
Société Laurentide’s activities encompass:
- Laurentide Paint, which manufactures architectural house brands such as BMR’s SPLENDI, as well as national brands such as YÙ, Laurentide Paint, MIX & Match and Boomerang, the 100% eco-friendly paint, in addition to products specially designed for manufacturers in the windows, doors and exterior sidings sectors, among others.
- Laurentide Re/sources, which ensures the logistics management and the proper handling of post-consumer paint surpluses throughout Quebec and the eastern provinces of Canada. This division also collects and sorts batteries, compact fluorescent light bulbs, used oils and other hazardous household waste to redirect them to processing centres for environmentally friendly disposal.
At Société Laurentide, the environment is in our DNA!
Boomerang, the 100% eco-friendly paint
Boomerang, the 100 % eco-friendly paint is an innovative, high quality product known for its environmental value. Its excellent quality/price ratio makes it the perfect choice for all your decoration, renovation and construction projects.
Produced from recycled and repurposed latex paint, it is collected, processed and manufactured in Quebec by Société Laurentide, a 100% Quebec paint manufacturer. A world leader in the repurposing of post-consumer paint, it is committed to sustainable development by changing the way the industry does business.
Painting the walls and ceilings of your apartment, house or business becomes easy and fun! Designed to blend seamlessly, Boomerang’s stunning selection of 18 pre-mixed colours makes it easy for you to create your own styles and lets you do what you really love: decorating your home so that you feel good about it!
Environmental challenges: a source of innovation at Société Laurentide!
At Société Laurentide, we understand that the use and preservation of resources are critical issues. These challenges are a vital source of innovation for our company.
Our environmental protection initiatives make us a leading player in this field in Quebec and Canada.
- Laurentide Re/sources ensures the collection, sorting and repurposing of post-consumer paints from Quebec and Atlantic Canada.
- The Life Cycle Analysis of Boomerang, the 100% eco-friendly paint reduces its environmental footprint at all stages, from extraction to recycling or reuse.
- The Environmental Product Declaration of Boomerang, the 100% eco-friendly paint discloses its environmental performance.
- The ECOLOGO et Well Made Here certifications confirm that the 100% eco-friendly Boomerang paint products, services and packaging meet strict environmental performance standards and are manufactured in Canada.
- A Sustainable Development Action Plan and a Sustainable Development Policy define Société Laurentide’s objectives.
- The company participates in the creation and financing of Eco-Peinture, a non-profit organization for the ecological handling of paint.
Our mission: to reduce environmental impact and improve people's lives
Sustainable development at Société Laurentide is in our DNA!
We work hard to reduce our environmental footprint by developing and manufacturing products that meet current needs without compromising those of future generations. Protecting the environment, providing an innovative workplace that fosters individual and collective growth, and contributing to the development of our community are solid commitments in the transition to a greener, more sustainable economy.
Being part of the environmental solution, together, is a societal project that is close to our hearts!