Our involvement
Boomerang by Laurentide: committed brand, remarkable impact
The Boomerang brand actively contributes on an ongoing basis to the transition to a green and sustainable economy by getting involved in projects that will have a real impact on the environment, while improving people’s lives.
Making a difference for our ENVIRONMENT
Plant trees to help restore natural areas and green spaces
Partner : Association forestière de la Vallée du St-Mauricie
What is it?
Two tree giveaways to employees of Société Laurentide, manufacturer of Boomerang paint, as part of Tree Month to raise awareness among our employees about the preservation of our nature.
Goals
Trees purify and improve air quality and also reduce noise pollution. By planting trees, we create living environments (ecosystems).
Clean up our planet, reduce waste
Partner : Let’s do our part!
What is it?
The events, held in the Mauricie region and throughout Quebec, are aimed at cleaning up the waste found in waterways. There are gallons of paint, batteries, plastic waste, tyres and much more! All the waste removed is then sorted and disposed of in the appropriate places, such as ecocentres, recycling centres like Société Laurentide‘s, or even paint drop-off points, to be treated and recycled!
Goals
These activities allow us to fight against pollution by freeing the environment from cumbersome and harmful materials. By cleaning up the environment, we allow nature to reclaim its rights.
The circular economy at the forefront of our approach
Partner: Environnement Mauricie, through its project Économie Circulaire Mauricie + (ECM+)
What is it?
ECM+’s mission is to support businesses that wish to improve their waste management or recover underused resources through circular economy strategies. As ambassadors, we are committed to the organization through various corporate and educational activities, to transmit our know-how in terms of recycling, sustainable development and good environmental practices in the industrial sector.
Goals
Société Laurentide, a manufacturing company that produces Boomerang paint, is an agent of change that positively influences companies to change their practices so that together we can colour a better world!
Making a difference for our COMMUNITY
Boomerang by Laurentide, committed to the future
Rethinking a better world for future generations also means investing in the health and quality of life of the people who share our community. That’s why the Boomerang brand deploys regional and provincial partnerships to make a difference in the quality of life of Quebecers!
Randonnée de l’Énergie – Boomerang Paint
Partenaire : Fondation de la SSS de l’Énergie
What is it?
For several years now, Boomerang Paint has been associated with the Fondation de la SSS de l’Énergie‘s annual charity walk. The sporting and charitable event allows the acquisition of new medical equipment to improve the level of care offered to the pediatric population of the Centre-de-la-Mauricie Hospital.
Goals
Through this partnership, Boomerang Paint and the Fondation want to develop a collective movement that will have a double impact, both on the participant and on the hospital population.
A colourful welcome for newcomers!
Partner: Service d’accueil des nouveaux arrivants (SANA) de Shawinigan and BMR Pierre Naud
What is it?
The Shawinigan SANA is an NPO whose main objective is to facilitate the settlement and integration of a person from another city or country on the territory of Shawinigan.
In order for everyone to express their own nature and enrich the community that welcomes them, decorating their new home is the first step to feeling good! Boomerang Paint, in collaboration with BMR Pierre Naud shops in Shawinigan and SANA, are proud to offer Boomerang paint to newcomers who come to Shawinigan.
Goals
We aim at offering a colourful welcome to newcomers to Shawinigan and demonstrating our openness to cultural diversity, an essential basis for the development of our Quebec society.
A note on the players behind the Boomerang brand by Laurentide
In addition to having a significant impact on the environment and the community through its various involvements, the Boomerang brand materializes, through its products, the movement undertaken by Société Laurentide via its Laurentide Re/sources division.
A Canadian leader in the field of paint recycling, Laurentide Re/sources collects, sorts and recycles post-consumer paint from Quebec and Atlantic Canada. The Boomerang line of recycled paint products is one of the solutions with a tangible impact.